Scope of Digital marketing
DIGITAL MARKETING Digital marketing is the promotion of products and services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks. It includes a range of activities such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. Benefits of Digital Marketing includes: 1. Increased Exposure and Brand Awareness Digital marketing allo...